The Pacific Alliance Promotion Agencies are responsible for promoting exports, attracting Foreign Direct Investment, promoting the internationalization of national companies, and promoting the arrival of tourists to the member countries of the block.
The coordination of the Promotion Agencies Technical Group falls to the country that, during the corresponding period, exercises the pro tempore presidency of the Pacific Alliance, which begins and ends with the Summit of Presidents.
ProChile
LORENA SÁNCHEZ
Head of South America and the Pacific Alliance Sub Department, International Directorate
[email protected]
Tel: + 56 233220624
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel: +57 1 5600100 Ext: 13006
Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
[email protected]
Tel: +52 1 5729 9100 Ext. 11030
PromPerú
MARIO OCHARÁN
Deputy Director of Intelligence and Commercial Prospective
[email protected]
Tel. +51 1 616 7400 Ext: 2222
Invest Chile
SALVATORE DI GIOVANNI
Jefe División Promoción de Inversiones
[email protected]
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel.: +57 1 5600100 Ext: 13006
Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
[email protected]
Tel: +52 1 5729 9100 Ext. 11030
PromPerú
DANIEL CÓRDOVA ESPINOZA
Director of Business Investment Promotion
[email protected]
Tel: +51 6167400
National Tourism Service of Chile (SERNATUR)
PAULINA SIERRA
Marketing Deputy Director
[email protected]
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel.: +57 1 5600100 Ext: 13006
Secretariat of Tourism of the Government of Mexico
EMMANUEL ROMAIN ERNEST REY
Director General in the International Affairs and Cooperation Unit
[email protected]
PromPerú
LIZBETH CORRALES
Latin America Market Executive
[email protected]
Among the main promotional activities organized by this technical group are the participation in international fairs, organization of seminars and forums of trade and investment, business matchmaking forums of exports and tourism, roadshows of tourism, among others.
To date, the following promotional activities have been carried out:
Based on the close cooperation between the entities responsible for the international promotion of its exportable offer, investments and tourism, and with the purpose of progressing towards the proposed objectives for the 2019-2020 period, work has been carried out on the development of the following mandates:
Develop and implement an action plan to promote international trade, tourism and investment 2019-2020 for companies in the Pacific Alliance, with a sustainability approach.
Design and implement a joint work plan for the promotion of exports and investments of the 4.0 Services and Industries sector.
Promote the internationalization of business innovation within member countries and the Observer States.
Design and implement a market intelligence strategy to boost intra-Pacific Alliance trade and with the Asia-Pacific.
Develop a methodology to evaluate the impact of joint international promotion actions.
Promote promotional actions aimed at the final consumer that contribute to increase the tourist flow in favor of the positioning of the Pacific Alliance as an attractive tourist destination for the intra-regional market.
Develop and implement tools and/or actions to achieve greater incorporation of regional companies and SMEs, with the aim of promoting their development and competitiveness, in order to contribute to the tourism flow increase from the intra-regional market and other prioritized markets.
The Pacific Alliance offers multiple competitive advantages to promote investment and business.
The Pacific Alliance has access to a potential market of 5.13 billion consumers worldwide.
Economic integration has driven intra-Alliance investments.
This portfolio has prioritized the infrastructure sector—specifically focusing on Public-Private Partnerships (PPPs)—since this sector is of great importance in all four markets and represents a significant amount in foreign direct investment. Additionally, this sector has very well-structured opportunities, which allows the information recorded in the database to be well-documented and clear to potential investors.
What began as an initiative of four presidents three years ago, today is one of the strongest blocks in Latin America. The Pacific Alliance is a mechanism of regional and economic integration between Chile, Colombia, Mexico and Peru, which seeks to create a space for deep integration to move towards the free movement of goods, services, capital and people; boost greater growth, development and competitiveness of the economies.
These are the route options that will take you to discover the destinations of the Pacific Alliance.
The Pacific Alliance Promotion Agencies are responsible for promoting exports, attracting Foreign Direct Investment, promoting the internationalization of national companies, and promoting the arrival of tourists to the member countries of the block.
The coordination of the Promotion Agencies Technical Group falls to the country that, during the corresponding period, exercises the pro tempore presidency of the Pacific Alliance, which begins and ends with the Summit of Presidents.
ProChile
LORENA SÁNCHEZ
Head of South America and the Pacific Alliance Sub Department, International Directorate
[email protected]
Tel: + 56 233220624
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel: +57 1 5600100 Ext: 13006
Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
[email protected]
Tel: +52 1 5729 9100 Ext. 11030
PromPerú
MARIO OCHARÁN
Deputy Director of Intelligence and Commercial Prospective
[email protected]
Tel. +51 1 616 7400 Ext: 2222
Invest Chile
SALVATORE DI GIOVANNI
Jefe División Promoción de Inversiones
[email protected]
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel.: +57 1 5600100 Ext: 13006
Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
[email protected]
Tel: +52 1 5729 9100 Ext. 11030
PromPerú
DANIEL CÓRDOVA ESPINOZA
Director of Business Investment Promotion
[email protected]
Tel: +51 6167400
National Tourism Service of Chile (SERNATUR)
PAULINA SIERRA
Marketing Deputy Director
[email protected]
ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
[email protected]
Tel.: +57 1 5600100 Ext: 13006
Secretariat of Tourism of the Government of Mexico
EMMANUEL ROMAIN ERNEST REY
Director General in the International Affairs and Cooperation Unit
[email protected]
PromPerú
LIZBETH CORRALES
Latin America Market Executive
[email protected]
Among the main promotional activities organized by this technical group are the participation in international fairs, organization of seminars and forums of trade and investment, business matchmaking forums of exports and tourism, roadshows of tourism, among others.
To date, the following promotional activities have been carried out:
Based on the close cooperation between the entities responsible for the international promotion of its exportable offer, investments and tourism, and with the purpose of progressing towards the proposed objectives for the 2019-2020 period, work has been carried out on the development of the following mandates:
Develop and implement an action plan to promote international trade, tourism and investment 2019-2020 for companies in the Pacific Alliance, with a sustainability approach.
Design and implement a joint work plan for the promotion of exports and investments of the 4.0 Services and Industries sector.
Promote the internationalization of business innovation within member countries and the Observer States.
Design and implement a market intelligence strategy to boost intra-Pacific Alliance trade and with the Asia-Pacific.
Develop a methodology to evaluate the impact of joint international promotion actions.
Promote promotional actions aimed at the final consumer that contribute to increase the tourist flow in favor of the positioning of the Pacific Alliance as an attractive tourist destination for the intra-regional market.
Develop and implement tools and/or actions to achieve greater incorporation of regional companies and SMEs, with the aim of promoting their development and competitiveness, in order to contribute to the tourism flow increase from the intra-regional market and other prioritized markets.
The Pacific Alliance offers multiple competitive advantages to promote investment and business.
The Pacific Alliance has access to a potential market of 5.13 billion consumers worldwide.
Economic integration has driven intra-Alliance investments.
This portfolio has prioritized the infrastructure sector—specifically focusing on Public-Private Partnerships (PPPs)—since this sector is of great importance in all four markets and represents a significant amount in foreign direct investment. Additionally, this sector has very well-structured opportunities, which allows the information recorded in the database to be well-documented and clear to potential investors.
What began as an initiative of four presidents three years ago, today is one of the strongest blocks in Latin America. The Pacific Alliance is a mechanism of regional and economic integration between Chile, Colombia, Mexico and Peru, which seeks to create a space for deep integration to move towards the free movement of goods, services, capital and people; boost greater growth, development and competitiveness of the economies.
These are the route options that will take you to discover the destinations of the Pacific Alliance.
