January 26, 2022.- Within the framework of the XVI Summit of the Pacific Alliance, held in Bahía Málaga, in the Colombian Pacific, Presidents Sebastián Piñera of Chile; Iván Duque of Colombia; Pedro Castillo of Peru, and the head of delegation of Mexico, Rogelio Ramírez, signed the Presidential Declaration for the Strengthening of the Creative Economy, a boost to culture and creativity in the four countries.

In the 15-point Declaration, the leaders, in addition to recognizing the contribution of this sector to the economic development and social welfare of the inhabitants, commit themselves to promote actions for the reactivation of the creative economy, as it is one of the sectors most affected by the COVID-19 pandemic.

They also emphasize the importance of promoting the economic empowerment of women and reducing gender gaps in this sector; support for SMEs; the commercialization of cultural goods and services within the Alliance and with third markets; and the creation of added value.

Joint work between the public and private sectors, academia and civil society in the four countries, the use of new technologies and the strengthening of public policies, human capital and regional cooperation are other issues addressed in the Declaration.

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